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On The Creative Process: A Quick Cure for Limitations

After a long time working as a writer, copywriter and creative, one thing I’ve learned is that this type of profession is not a job in the nine-to-five sense – it’s a mindset – a way that you see the world, all the time, work hours or not. If...

The End of the Rainbow Apple?

This morning I did a horrible thing: I used a PC to do some creative. I know, I know…but in my defense, the hard drive on my beloved G5 tower clickety-clacked into a coma the other day, and though I did throw in a spare internal (which took about 5 minutes), the older...

The Situation at Abercrombie

I heard the news today that Abercrombie & Fitch has decided to pay off the Jersey Shore gang in an effort to distance their brand sensibility from those of those crazy fun-lovin’ kids from Joisey. Oh Boy. What a misstep on the part of Abercrombie’s...

Holy Frack this is Funny!

One of our clients is a BioFuel provider and advocate, so we do a lot of research trying to figure out why everyone doesn’t use biofuels (I use them at home without a hitch, and I don’t even like granola…). We knew about Talisman Terry and Chesapeake...