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The Situation at Abercrombie

I heard the news today that Abercrombie & Fitch has decided to pay off the Jersey Shore gang in an effort to distance their brand sensibility from those of those crazy fun-lovin’ kids from Joisey. Oh Boy. What a misstep on the part of Abercrombie’s...

Microsoft and Jello: Playing Good Brand, Bad Brand.

Been crazy busy as of late – both on the work front and in my off time when I’ve been doing final edits on a novel that needs to get off of my desk so I can write the next one; somewhere along the line, something had to give – apparently this blog...

Explaining Branding to a Six Year Old.

It’s Sunday morning. We just got back fom walking the dog and I’m sitting at the kitchen table with my kids, flipping through the Sunday Times and wondering, as always, why I keep renewing my subscription. I’m pretty sure it’s to look at the...